It seems as if modern computer product marketing takes two distinct tacks these days. Students of the “new and improved” school of marketing label upgrades and new hardware models as the latest and greatest, placing the tag upon products that have been reworked, or “upgraded,” in the lab. Which leads one to wonder: Why were they trying to pawn off a piece of “old and unimproved” junk on consumers until now?
In the computer industry, the new/improved vs. bloat concept is generally applied to software applications, but there are a few cases where it applies to hardware, as well – such as with USB flash drives that feature the U3 software platform. Like Mac vs. Windows or other infamous platform and software debates, plain vanilla USB flash drives vs. U3-equipped flash drives are shaping up as two sides of a coin, with U3 foes and fans accusing each other of encouraging useless bloat on the one hand, or a Luddite-style ostrich-head-burying refusal to acknowledge technological progress on the other.
Why U3 is a good idea: If you find yourself in an office or a series of offices on a daily basis, or if your work takes you to different locations around town, or if you work on the same projects at home and at the office and don't own/want to buy/want to shlep a laptop around, U3 platform USB flash drives are a great innovation. For a cost of $50 to $100, instead of $3500 and up you'd pay for a laptop, you could get a U3-equipped flash drive and plug it into any Windows 2000 or better USB equipped PC (U3 doesn't support Mac or Linux at this time, although the devices themselves can be used to transfer files like a “regular” flash drive) and work on a Word, PowerPoint or Excel document (all three are easily handled by OpenOffice), surf the Net or check your e-mail (the U3 automatically utilizes the Internet settings used by the PC you're connected to). Using one of these drives makes you an excellent, non-intrusive guest in any work situation; you don't need any user rights on the home PC, including access to a network or any application on a hard drive, in order to use your Launcher and its programs. Basic guest rights on a PC, in allowing you to access your attached flash drive, are all you need.
And anyway, U3 is totally unnecessary anyway – because there are a number of ways to take plain-vanilla flash drives and turn them into portable drives that work the same as U3, without the software/partition overhead! More on that next time.