In the modern, "device" era, there is one iron-clad rule we are all required to follow, no matter how ornery the device - camera, PDA, laptop computer, etc. - is behaving.
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The rule is: Treat your device gently.
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Don't drop it, expose it to heat or moisture, aggressively hit its buttons/switches, scratch its eminently scratchable LCD screen, or otherwise fold, spindle or mutilate. In other words, the device can act as badly as it wants, making you spend long, frustrating hours getting the thing to work, with no guarantees, of course - but you have to treat it with kid gloves, forcing you to suppress your completely elemental and unquestionably understandable desire to just kick the thing where it hurts and MAKE IT WORK!
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Well, now you can.
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In today's digital camera market, even the most common offerings from the major camera makers can take extremely hi-res photos (7.1 megapixels is the new hot thing in moderately priced compact/point and shoot cameras), as well as take high quality video and impose any number of effects on a picture that would have required hours in a darkroom.
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But what has been a technical feather in the cap for the people at Canon, Olympus, HP and others has been a major headache for their marketing people. As the ability gap between cameras meant for professionals and casual users narrows - i.e, as "regular”cameras are loaded with features once reserved for higher priced equipment - it becomes more difficult to find a sales point that will ring with customers. Is brand A better than brand B? More and more, consumers are seeing them as "Brand X" - all capable, all powerful, and all just as good as their counterparts from other camera makers whose products have the same feature set.
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True, you can still buy digital SLRs - nowadays distinguished from the crowd by a higher megapixel level (8 to 10, depending on brand) and the ability to fit traditional high-powered SLR lenses onto the camera. But in terms of features and capabilities (other than the use of professional lenses), this years's 7.1 megapixel point and shoot cameras are as powerful as last year's SLRs. For some people, compact cameras will always be "second class" - but for most people who buy digital cameras, "they're all the same" is a mantra being heard more often.
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Which brings us to our story: Like every other company, Olympus wants to stay ahead of the pack - and has come up with an offering that will appeal not only to athletes and lovers of the outdoors (especially water sports and activities) - but is perfect for Type A's, who finally will have an opportunity to take their revenge on digital devices.
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Oh, and it takes pictures underwater, as well - at a depth of up to 5 meters, which is far deeper than any pool I would ever even think of swimming in!
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So as not to keep you in suspense, I'm going to say this at the outset: If you like the idea of taking photos underwater, get this camera. It works as advertised in that it takes good, solid pictures (with flash, no less) at depths of up to five meters, and even further down, if you purchase the additional housing accessory that can withstand water pressure of up to 40 meters.
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Obviously, these cases are aimed at professional or semi-professional divers and swimmers - the types that take cruises to obscure spots in the South Seas in order to view exotic fish, or take in lovely coral reefs. For that kind of diving and swimming, spending a couple of hundred bucks to preserve your camera makes a lot of sense.
That’s the most amazing thing about the Olympus725 SW: It's already got the protective case built in, with a solid metallic body that, despite my best attempts in several not too deep bodies of water (including a fishtank full of vicious piranhas!) refused to "drown." For casual swimmers and boaters, this is the perfect way to get photos of the kids swimming underwater, or to take pictures close to shore or in a pool or shallow lake.
Considering that the 725 SW costs about NIS 1000 retail, it's a great buy, in that you get an excellent camera, even without the underwater capabilities. It;s got a large (6.4 cm) LCD screen, one of the largest on any compact camera I've seen recently. Indeed, the camera is very compact, barely three quarters of an inch thick, a far cry from other 7.1 megapixel cameras that you'd have a great deal of trouble fitting into a back pocket. Olympus has it's own patented picture enhancement system called BrightColor, which livens up darkish photos - even underwater. There are 25 different picture modes - one for almost any occasion you can think of, like sunsets and ball games - including three specifically for underwater shooting, as well as having the ability to shoot movies with sound (in 640x480 pixel quality) with no time limit, other than the amount of memory available on your xD data card.
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