Got a Web site? How about a blog? A Myspace page? If you do, you could be raking it (money, of course!) in - if you play your cards right, that is. All you have to do is figure out how to draw thousands of people to either click on your site and/or link to it.
That's the dream, at least. Once upon a time, the dream was to write a script that would be bought by a Hollywood TV or movie producer, or maybe writing the Great American [insert alternate nationality] novel. But with YouTube and its ilk, everybody's a producer - and who has time to read books anymore?
Once you start getting some traffic to your site, you'll want to start shopping it around to potential advertisers, or whoever you're trying to make an impression on. And how do you "prove "that you've got a successful/popular site that people are paying attention to? Via Web ranking services, which will check the status of your site's popularity, and the number of people visiting it.
But unknown to most people, Alexa is subject to manipulation; using a few tricks out of the "black hat SEO "handbook (no, this has nothing to do with Chareidi politics!), site/blog owners can boost their site's rankings by thousands, if not millions, of spots in the rankings!
Don't get carried away with all the hype, though; the bottom line is, if you don't have the content, you're not going to get the visitors. Setting up links at all the social bookmarking sites, like Alexa Sucks did, is a great idea to get the word out about your blog/site; but if you don't give the people what they want - useful information they can actually use - word will get out pretty quickly among your potential audience, and Alexa won't be there to save your ranking.