You have to wonder what makes a company with 87% of the market on a product go out on a limb to "improve" things, making their product look as much as possible as the upstart competition. I'm glad that as a "power user," I have in the new Internet Explorer 7 another Web browser I wouldn't hesitate to use on a regular basis - but I don't know how the masses of IE users are going to take to the changes. I do know, however, that Firefox users are going to yawn, and keep on using their preferred "anti-establishment" browser.
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Tech-savvy readers may have heard that major upgrades of everyone's favorite Web browsers - Internet Explorer and Firefox - both came out this month. Actually, it's unlikely that Firefox users - who took the trouble to install the competing browser in the first place - are unaware of the upgrade from FF 1.5.1 to 2.0. But Internet Explorer users, who are less involved in tech doings than their Firefox brethren, may have missed news about the upgrade to IE7. They'll find out soon enough, though, as MS includes the final update of the newly released Internet Explorer 7 as part of Windows Updates, in a sort of "forced upgrade," due in a couple of weeks.
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It's clear that Microsoft worked very hard on this upgrade, adding many features that Firefox users have enjoyed for years - to the point where both programs offer pretty much the same thing now. The biggest change awaiting IE users is tabbed browsing, long a part of FF's bag of tricks; instead of opening a new window to surf multiple sites, as Internet Explorer 6.x users did, new sites can be opened in a tab in the same IE7 window. Lots of people find this system of switching between loaded sites more convenient, and tabbing has become a cause celebre among dissatisfied IE users. But convenience is where it begins and ends for tabs. Many of those who switched from IE to FF way back when expected to see improvements in memory usage, because of course one window, even loaded with tabs, will take up less memory than multiple windows! Needless to say, as FF users subsequently discovered, it didn't work out that way.
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Firefox has offered built-in RSS support for a long time, and now Internet Explorer joins the RSS club. IE's built in RSS reader is pretty good, but as before, Firefox offers a choice of third party programs for news feeds. In addition, FF also offers "live bookmarks," which, also as before, informs you when a non-RSS site gets updated. One feature I liked in IE7 was the Quick Tabs feature, which gives you a thumbnail view of all the tabs you have open at any time (FF has an extension to do this). And then there are the interface changes, quite extensive in IE7, with almost the entire top of the screen (menus, toolbars) undergoing a significant reorganization.
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Critics from the Mozilla side of the aisle have complained that without having issued a major upgrade for several years, Internet Explorer could have done more than produce a "Firefox clone," while IE advocates accused Firefox of ripping off some of IE's ideas, like changing the name of extensions to add-ons, just like IE7 (although to be fair, IE7 uses the control-T keyboard shortcut to open a new tab, just like FF). I don't know if Mozilla ad Microsoft timed the release of FF2 and IE7 to coincide, but there's no question that both do everything power users expect their browsers to do in this day and age.
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Now the opinion part: Firefox 2.0, which offers some improvements to a familiar interface, makes sense to me. But I don't quite get IE7. Who exactly is this program aimed at, if I may ask?
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Now, I know what you're thinking: Shamah's flipped! Everyone says that Internet Explorer has long needed a refurbishing, and tabs are a great idea, as Firefox has proven. The computing public has been abandoning Internet Explorer for Firefox in recent years, and of course Microsoft is concerned over losing market share (although they don't sell IE). Progress is good, and IE7 definitely shows progress on the part of Microsoft's browser.
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But judging from the e-mail I've gotten in response to columns over the years, most users aren't sophisticated enough to care about whether a browser uses tabs or not. Most home and office users know how to navigate Internet Explorer 6.x, based often on hours of training, and most would never even consider installing a "competing" browser. Most of the positive reviews of IE7 are being written from the point of view of computer professionals. How are the casual users going to handle it? I haven't seen any market research, but casual surveys around the office indicate that non-techie IE users like things just the way they are. Sure, they'll get used to the new interface; but I can't help but think that there's a bit of "geek jealousy" involved in the new design, with Microsoft somehow ashamed of Internet Explorer being thought less sophisticated than Firefox.
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Plus, it's not like hordes of Firefox users, many of whom have sworn off IE for ideological reasons - Microsoft is, after all, a Big Bad Corporation and Mozilla is an open-source foundation, after all - are going to abandon Firefox en masse. Sure, IE has add-ons - but they're never going to be as elegant as Firefox's, because Microsoft will never open IE's code sufficiently to integrate them properly. IE add-ons are fated to be clumsy, and expect lots of crashes from "incorrectly implemented code," as Microsoft likes to put it - further distancing the power user community from the program. Programmers of course want their product to appear in a positive light and be "the best," but "best" is a relative term - and in the contest between IE7 and Firefox, what's best for MS programmers may not be best for the bulk of IE's natural audience - or the bottom line.
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