Don’t the authorities know how we will react when we’re told we can’t have something? Of course they do – and it could be we’re the ones being played! By inciting a snowball effect of demand when they ban a product, they inadvertently set off a black market, where people smuggle in the product in question, often “smearing” the palms of officials in charge of customs. And when all is said and done and the product becomes “legal,” people have already become conditioned, and are ready to pay even twice what it’s worth.

Did I mention this is a column about the iPad – and why Israeli authorities are banning it?

Now don’t get me wrong – the above discussion was theoretical. Only the paranoid would say that politics (as in “we don’t want the people to have access to this product for some reason”) is the reason customs authorities have announced that anyone caught smuggling (a heavy but accurate description of what you have to do if you want an iPad in Israel these days) these devices into the country will have them confiscated. And certainly we wouldn’t go so far as to think that there’s some financial shenanigans going on here – that a certain interested party leaned on the government to ban the things in order to realize a financial windfall at some later date. You’d have to be a conspiracy theory nut to believe that!

Maybe we should just take the government – represented in this case by the Communications Ministry – at its word. According to the Ministry, iPads are out because of a “standards” issue – as in, Israel’s standards are higher than the ones Apple adopted for the iPad, and in order to avoid problems (security, health, or otherwise) resulting from its use, the iPad must not be used in Israel, at least in its present form, and/or until “further studies” of the thing can be made.

In the words of the Ministry, which released an official statement on the matter, “the iPad, sold today strictly in the United States, uses a wifi modem that is compatible with American standards. Israel’s standards are similar to those in use in Europe, which are different from American standards, which allows broadcasts at lower power levels. The broadcast levels of the device prevent approving its use in Israel,” the statement says. Maybe we should take this as the reason for the iPad ban. But we can’t – because it turns out that the chip that provides the “incompatible low power wifi” for the iPad is present in at least two other Apple products already being sold in Israel!

What caught my attention in this story was that bit about “European” versus “American” standards.. Not that I’d call myself a world traveler, but I have gotten around enough to know that everyone – in the U.S., Europe, and even in Papua New Guinea – uses the same Wifi equipment. While the world is still divided along an electrical fault (110v vs. 220v), the standards used in computing, which are drawn up by committees – in this case, the Institute of Electrical and Electronics Engineers (IEEE) 802.11 WLAN standards. The iPad, complying with these standards, utilizes for its wifi power the Broadcom BCM4329  Low-Power 802.11n with Bluetooth® 2.1 + EDR and FM (Tx and Rx) chip (we’ll just call it “the Broadcom chip” for short) – and that happens to be the same chip being used in the latest editions of the iPod Touch and iPhone 3GS!

So just what are these  “different standards” of broadcast?  A helpful reader of a blog post I put up on this subject pointed out that some countries regulate the transmitting power (apparently Israel does), and the upper broadcast limit for the U.S. is higher than that for Israel.  And indeed, the Broadcom chip is capable of broadcasting wifi in the 5 ghz band, which is out of range for Israel. But once again, the fact that Apple’s rep in Israel, iDigital, is happily selling iPod Touch and iPhone 3GS devices directly from the “mother ship” here in Israel put the kibosh on that theory – especially since we can assume that Apple is not making special editions of its devices for use in Israel, as opposed to most of Europe and the rest of the world (where, in fact, higher wifi broadcast ranges, according to the list quoted above, seem to be permissible).

And as far as I know, this is the first time a consumer wifi product has been officially banned from Israel for this reason; you see American-made and imported wifi routers and other devices all over the stores here. The only consumer product we hear (or rather, have in the past heard) about as causing havoc with Israeli airwaves are 900 mhz cordless phones. Other theories, like the range of Bluetooth broadcast, didn’t pan out either, at least on paper.

So, I decided to take the problem to its roots – the Apple Israel people, and the Communications Ministry itself. The former were no help at all, with the spokesperson telling me tersely that “iDigital policies are in line with those of Apple’s.” The Ministry, on the other hand, was a different story. I spoke to the (only) individual at the Ministry authorized to field iPad questions, and asked him about this chip discrepancy – how it was that the Broadcom chip was not harmful when used in iPad Touch devices and iPhone 3GS devices, but were dangerous enough to warrant confiscation at the airport when found in iPads.

His answer? “I don’t know.” What don’t you know, I asked – whether the Broadcom chip is in the other Apple devices, whether it’s configured differently in iPads, or whether there is some other “broadcast issue” that is problematic? Well, he did know that the only issue was with the Broadcom chip – but as far as what exactly the problem was, or why said chip was “kosher” in other devices, he couldn’t say. When would he “know?” When Ministry engineers do more research.

Thanks to the power of social networking, the iPad ban has made the Ministry very famous – or infamous, to be more accurate (the Ministry isn’t interested in headlines, the spokesperson told me). It’s possible the engineers are hard at work on figuring out why they don’t like the iPad, but do like the other Apple products, and perhaps by the time you read this, the ban will be rescinded.

But I highly doubt it. Assuming that the problem is not technical – again, there are plenty of devices already in Israel using the Broadcom chip – we can assume that there are interests other than science and public security at work. What interests? I’ll never tell, but I do suggest re-reading the first two paragraphs of this article for a hint. Regardless,  I have no doubt that the iPad will eventually become legal, but IMHO, it will only be when those with vested interests in banning the things will decide that it is now in the interest to allow them in.

Meanwhile, I think there is one solid lesson to be learned from this whole tragic affair, which is especially relevant around Yom Ha’atzmaut time. One of the ways Israel strives to protect its good name is via better Hasbara, explaining our position vis a vis the major issues facing the country. Note to Ministry spokesperson: “I don’t know” is not a the Hasbara-type answer we yearn to hear from the only person in the government authorized to speak about the iPad!

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• The iPad Ban in Israel: Is it Really About ‘Standards?’ (israeltech.net)
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• Israel Bans Imports of Apple iPad (time.com)

What if you don’t want to spend all that airfare just for a shopping experience? Well, pretty soon you won’t have to: Israel is set to get its own Apple Store around the beginning of September, according to an Apple rep I spoke to this week. But like so many things here, the local version is just different enough from the “real thing” to be – well, different.

According to Michal, who represented iDigital, Apple’s local licensee in Israel, in our conversation, the Apple Store Israel “will give customers the full Apple Store experience,” although the store will not be operated by Apple, as Apple Stores elsewhere are. The store will feature a genius bar – where you can pick the brains of an expert on Apple products or software. The store, to be located at the Ramat Aviv Mall, will have a layout and product display similar to Apple Stores around the world. But the Apple Store Israel is a project of iDigital.

Not that that’s a bad thing; iDigital has been getting a lot of good buzz in the local Mac community for its standards of service and its willingness to serve the customer (unlike those “other guys” who used to run the local Apple shop). And, according to Michal, many of the services to be offered by Apple Store Israel – such as training, product demonstrations, etc., will be directed and authorized by Apple. By the way: If you’re a “MacHead” or i-gadget whiz, the Apple Store Israel wants you! iDigital is on a hiring campaign, looking for the right people to work its Genius Bar and other customer interfaces. If you’re up to the challenge, just surf to iDigital’s site and drop them a line.

Note that Israel is actually going to be ahead of the Apple Store game than most of Europe is, come September. True, our Apple Store won’t be one of those bona-fide Apple Stores, but other than the the UK, there currently aren’t too many of those Apple Stores outside the U.S. and the UK, although a number are opening later this year, in Switzerland, Germany, and other locations.

One thing they won’t have at the new Apple Store Israel is an iPhone waiting line – because iPhones still won’t be available. According to Michal, iDigital is doing everything in its power to persuade Apple to work out a deal with a local cell phone service provider. For various technical reasons, such an arrangement has not been made yet, but she’s “hopeful.”

One Apple retail feature that is available right now is the iTunes store – except you can’t download any tunes from it! Here we come to the thorny problem of how to manage the digital rights of copyrighted works in international settings, a problem the most brilliant legal minds on the planet have been working tirelessly to come up with a solution for. But to no avail yet. So what can you do at the iTunes Store Israel? You can buy and download applications for your iPod Touch; technically, you can do so for your pirated “old school” iPhone, but you run the risk of having your device disabled by an iPhone software update (there are contradicting rumors on whether or not this is true; erring on the side of caution is probably wise). Note that here, too, Israel is not being singled out; Apple last month opened iTunes stores in over forty countries, most of which are selling apps and not music.

Which brings us back to the iPod Touch, the current top of the line advanced Apple handheld device we can get our hands on and actually use, at least currently. As it’s name implies, it’s got a touch screen, Wifi, a video player, and access to the the iPhone App Store, with dozens of free and cheap productivity programs, games, entertainment, etc. It’s got the Accelerometer, which keeps the picture on the screen “straight” no matter which way you turn the device. And it’s also got the ambient light sensor, which automatically adjusts screen brightness, depending on the light where you are. Many of the applications give the Touch a PDA-like usefulness, so if you’re looking for a replacement for your old Palm Pilot, the Touch is a great choice. Snap review from my teenage kids: It’s the coolest device they have ever seen. But it’s not an iPhone – which means that it can’t be your single, all around communication device, since you’ll have to shlep around a cellphone for conversations and messaging. So it’s a partial solution – sort of like the new local iTunes store, and apparently, the upcoming local Apple Store.