What device should you buy? Which makes the most sense for residents of Israel? Which is the best buy, and can I buy it at Best Buy when I travel to the States? So many questions, so little space. Fortunately, I covered the e-book reader scene not long ago (check out the article here), but what good is an e-book reader without content to read? And until recently, content was a problem – which led me to suggest the iPad as the most practical e-reader for Israelis (albeit the most expensive).

Only the iPad’s iBook library gave you the ability to download content directly to your device, as Amazon’s Kindle and Barnes and Noble’s Nook (the two major players in the e-reader market) did not allow you to access content from their bookstores in Israel. Apple doesn’t let you use an Israeli credit card at its bookstore either, but you can buy gift cards for the iTunes store and use that credit to buy content for your iPhone or iPad, including at the iBook store (you can even buy the cards online here in Israel.

That was then – but a new development at Amazon threatens to change the value for money balance significantly in their favor. You can now download content from Amazon directly to your PC or your Kindle right here in Israel, using your Israeli credit card. No more blocked content because your IP address is in the “wrong neighborhood,” and no more nudging your friends who had American credit cards to download content for you.

Unfortunately, the Kindle itself is not (yet) available in Israel, but now that the content is available, it would seem to be just a matter of time until the device is sold here, as it is in some 100 countries (the holdup may be in Amazon’s trying to make a deal with a cellphone service provider for a 3G connection). On the other hand, the Kindle isn’t readily available anywhere as of this writing, because Amazon was inundated with orders after cutting the price of some of the devices (the iPad is hard to get, as well). iPads are not yet being officially sold in Israel either, but that is likely to change at some point in the future, as well.

For now, users who want a device but don’t want to go to the States (or send someone there) to buy one can use a service like Mustop to order either device and have it hand-delivered to their address in Israel.

The Nook’s content is only available in North America right now, as is the device itself, and B&N has no immediate plans to begin distributing worldwide, as Apple and Amazon have been doing for awhile. Now that book content is no longer a problem for either device, the question of which one to buy – iPad or Kindle – depends on whether you want to use your device just for reading books, in which case you’d get a Kindle. If you want a device that can do other things as well, like video, web searching, presentations, and much more, you’d go with an iPad. Like they say in the commercials, “there’s an app for that” – whatever it is, and that’s a claim only the iPad can make at this point.

Note that you can also download a Kindle app for the iPad, allowing you to access the Amazon bookstore and download e-versions of the half million or so books available there. The app, which is free, turns the iPad into a virtual Kindle. There is also a Kindle app for iPhone, Android, and even Blackberry devices. Don’t count Kindle out of the app game yet, either. Amazon offers developers a kit they can use to develop apps for the Kindle. While it will probably take Amazon a while (a long while!) to build an app store that iPad and iPhone users would be willing to take seriously, the Kindle’s sub-$200 price (compared to more than double for the cheapest iPad) will definitely sway some customers in these recessionary times.

We’re talking here about content, and content really does dictate buying choices for e-book readers. Maybe you’re more adventurous, and are willing to spend money on a non-Apple or Amazon product, or maybe someone gave you an eGriver Touch as a gift. Can you get content for it? Where would you download books compatible with your off-the-beaten-path device? As it turns out, there are plenty of other e-readers on the market, and some of them may be better deals (ie, have better features, etc.) than any of the “big three.”

But the big three are just that for a good reason – they have the content. If only there were a way to convert e-book content between formats, enabling Nook users to buy Amazon e-books, or iPad users to get deals meant for Nook users. That would be a great hi-tech miracle, wouldn’t it? Well, miracles do sometimes happen, as we will find out in part 2 of the e-book content story, next time!

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Since, as I’ve written before, Israel does not have an official Apple Store, the company is less committed to providing products to consumers here. Even though content (apps, specifically) are now available at Israel’s iTunes store (which means there is a reason for consumers here to buy iPads and iPhones), there is still no way to buy “creative content” – music, movies, TV shows, and books (indeed, Apple’s book store, for use with the iBooks app, is currently available only in the U.S.). It’s safe to say that for now, the only way for Israelis to get their own iPads is to journey to North America, several countries in Europe, or a couple of choice destinations in the Far East, and make their purchases there. While they last, that is; the number of units available at all is likely to dry up soon, as remaining stocks are sold (as it is, in many major markets in the U.S., you have to wait a couple of weeks between the time you order and the time you get your iPad).

What about the iPhone 4? That device, too, is experiencing a parts shortage that will affect supplies here at home – except that in this case, the shortage is the phone itself! After announcing (yet again) record sales and profits a few days ago, an Apple spokesperson said the company was way behind on supplies of the new iPhones, too, despite the brouhaha over its antenna. According to the spokesperson, Apple is selling iPhones (and iPads) as fast as they come off the assembly line, and its factories (in China) are working overtime to meet demand. Once again, Israel is likely to be at the back of the worldwide line when it comes to getting supplies of iPhone 4 devices. And the recent update of the iPhone’s operating system makes it much harder to jailbreak/unlock the iPhone 4, meaning it’s unlikely you’ll be seeing many of them in the hands of local customers anytime soon.

Note that the rumor that has been sweeping the land (at least some parts of it) that at least one Israeli cellphone company is expecting the device in September, and plans to offer iPhone 3gs customers a free (or very cheap) upgrade to the iPhone 4 is, as far as I can tell (and as confirmed by a higher-up in the company) completely false.

But don’t get me wrong; I am not joining the increasing masses of computer journalists/bloggers who are unleashing the vitriol they once reserved for Microsoft on the new “enemy of the people.” The fact that there’s such a shortage of Apple products, it seems to me, is a clear sign of how good they are, and my description of the situation here in Israel is a form of wishful thinking – that somehow these issues get resolved, and we, too, have an opportunity to acquire the latest and greatest Apple products.

Not everyone is so enamored of Apple these days, however. There’s been much gloating by some writers over every pitfalls like the iPhone 4 antenna issue, which Apple boss Steve Jobs addressed in a press conference a couple of weeks ago. It seems that if you hold the device in a certain way, the iPhone loses some of its connectivity – so Jobs announced a series of steps addressing the issue, including a software update, and a free case for every phone owner (the idea being that the case prevents users from holding the device “incorrectly).

You could picture the writers of some articles and blog posts rubbing their hands with glee, as they described the problem and anticipated the imminent bankruptcy of Apple. Whatever the motivations of these writers – simple jealousy, anti-big business (ie socialist) sympathies, envy that they didn’t think of some of the great ideas Apple did, or shilling for Apple’s competitors – more and more writers feel it’s okay to put Apple down. Each day brings a new supply of nasty articles.

Personally, I think they’re way off base. Many of the features of digital life we take for granted today were unthinkable – or at least thought to be unfeasible – before Apple trailblazed the way. Of course, there were MP3 players before the iPod – but with the iPod came iTunes and the iTunes store, a development that arguably did a great deal to save the commercial music business, ensuring there would be something to play on those MP3 players. Apple’s Mac operating system, from its earliest days, has been the gadfly that inspired improvements to other major operating systems (ie Windows); without the iPhone, it’s doubtful we would have Nokia, Samsung, and other smartphones, and we certainly wouldn’t have the wide range of Android phones we do today (why would HTC, LG, Samsung, have bothered?).

And now comes the tablet revolution. Apple didn’t invent the tablet with its iPad; but so far, all other attempts to push tablets by tech companies have been flops. What’s the secret behind the iPad’s success? The same secret Apple has used to promote its other products: Build an ecosystem that works, make it easy for users to use the product, keep control over the operating system in order to ensure a solid user experience, and – most importantly – make sure there’s plenty of content. It’s a system that works, and bully for Apple that they thought of it first.

Yes, we’ve all heard (and will no doubt hear yet again) the naysayers’ arguments: It’s a closed system, Apple/Jobs is a “control freak,” Apple stifles competition, the company makes or breaks fortunes by keeping developers out of the App Store, they put DRM into their iTunes store products, etc. All good points. Now here’s a “talking point” for the naysayers (and the rest of us): One day someone is going to figure out what Apple’s contribution to the GDP of the United States is – how much the sales of Macs, iPods, iPhones, iPads, music, movies, and all the other stuff Apple sells, contributes to the bottom line of the U.S. How much do you think that might be? Discuss!

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Don’t the authorities know how we will react when we’re told we can’t have something? Of course they do – and it could be we’re the ones being played! By inciting a snowball effect of demand when they ban a product, they inadvertently set off a black market, where people smuggle in the product in question, often “smearing” the palms of officials in charge of customs. And when all is said and done and the product becomes “legal,” people have already become conditioned, and are ready to pay even twice what it’s worth.

Did I mention this is a column about the iPad – and why Israeli authorities are banning it?

Now don’t get me wrong – the above discussion was theoretical. Only the paranoid would say that politics (as in “we don’t want the people to have access to this product for some reason”) is the reason customs authorities have announced that anyone caught smuggling (a heavy but accurate description of what you have to do if you want an iPad in Israel these days) these devices into the country will have them confiscated. And certainly we wouldn’t go so far as to think that there’s some financial shenanigans going on here – that a certain interested party leaned on the government to ban the things in order to realize a financial windfall at some later date. You’d have to be a conspiracy theory nut to believe that!

Maybe we should just take the government – represented in this case by the Communications Ministry – at its word. According to the Ministry, iPads are out because of a “standards” issue – as in, Israel’s standards are higher than the ones Apple adopted for the iPad, and in order to avoid problems (security, health, or otherwise) resulting from its use, the iPad must not be used in Israel, at least in its present form, and/or until “further studies” of the thing can be made.

In the words of the Ministry, which released an official statement on the matter, “the iPad, sold today strictly in the United States, uses a wifi modem that is compatible with American standards. Israel’s standards are similar to those in use in Europe, which are different from American standards, which allows broadcasts at lower power levels. The broadcast levels of the device prevent approving its use in Israel,” the statement says. Maybe we should take this as the reason for the iPad ban. But we can’t – because it turns out that the chip that provides the “incompatible low power wifi” for the iPad is present in at least two other Apple products already being sold in Israel!

What caught my attention in this story was that bit about “European” versus “American” standards.. Not that I’d call myself a world traveler, but I have gotten around enough to know that everyone – in the U.S., Europe, and even in Papua New Guinea – uses the same Wifi equipment. While the world is still divided along an electrical fault (110v vs. 220v), the standards used in computing, which are drawn up by committees – in this case, the Institute of Electrical and Electronics Engineers (IEEE) 802.11 WLAN standards. The iPad, complying with these standards, utilizes for its wifi power the Broadcom BCM4329  Low-Power 802.11n with Bluetooth® 2.1 + EDR and FM (Tx and Rx) chip (we’ll just call it “the Broadcom chip” for short) – and that happens to be the same chip being used in the latest editions of the iPod Touch and iPhone 3GS!

So just what are these  “different standards” of broadcast?  A helpful reader of a blog post I put up on this subject pointed out that some countries regulate the transmitting power (apparently Israel does), and the upper broadcast limit for the U.S. is higher than that for Israel.  And indeed, the Broadcom chip is capable of broadcasting wifi in the 5 ghz band, which is out of range for Israel. But once again, the fact that Apple’s rep in Israel, iDigital, is happily selling iPod Touch and iPhone 3GS devices directly from the “mother ship” here in Israel put the kibosh on that theory – especially since we can assume that Apple is not making special editions of its devices for use in Israel, as opposed to most of Europe and the rest of the world (where, in fact, higher wifi broadcast ranges, according to the list quoted above, seem to be permissible).

And as far as I know, this is the first time a consumer wifi product has been officially banned from Israel for this reason; you see American-made and imported wifi routers and other devices all over the stores here. The only consumer product we hear (or rather, have in the past heard) about as causing havoc with Israeli airwaves are 900 mhz cordless phones. Other theories, like the range of Bluetooth broadcast, didn’t pan out either, at least on paper.

So, I decided to take the problem to its roots – the Apple Israel people, and the Communications Ministry itself. The former were no help at all, with the spokesperson telling me tersely that “iDigital policies are in line with those of Apple’s.” The Ministry, on the other hand, was a different story. I spoke to the (only) individual at the Ministry authorized to field iPad questions, and asked him about this chip discrepancy – how it was that the Broadcom chip was not harmful when used in iPad Touch devices and iPhone 3GS devices, but were dangerous enough to warrant confiscation at the airport when found in iPads.

His answer? “I don’t know.” What don’t you know, I asked – whether the Broadcom chip is in the other Apple devices, whether it’s configured differently in iPads, or whether there is some other “broadcast issue” that is problematic? Well, he did know that the only issue was with the Broadcom chip – but as far as what exactly the problem was, or why said chip was “kosher” in other devices, he couldn’t say. When would he “know?” When Ministry engineers do more research.

Thanks to the power of social networking, the iPad ban has made the Ministry very famous – or infamous, to be more accurate (the Ministry isn’t interested in headlines, the spokesperson told me). It’s possible the engineers are hard at work on figuring out why they don’t like the iPad, but do like the other Apple products, and perhaps by the time you read this, the ban will be rescinded.

But I highly doubt it. Assuming that the problem is not technical – again, there are plenty of devices already in Israel using the Broadcom chip – we can assume that there are interests other than science and public security at work. What interests? I’ll never tell, but I do suggest re-reading the first two paragraphs of this article for a hint. Regardless,  I have no doubt that the iPad will eventually become legal, but IMHO, it will only be when those with vested interests in banning the things will decide that it is now in the interest to allow them in.

Meanwhile, I think there is one solid lesson to be learned from this whole tragic affair, which is especially relevant around Yom Ha’atzmaut time. One of the ways Israel strives to protect its good name is via better Hasbara, explaining our position vis a vis the major issues facing the country. Note to Ministry spokesperson: “I don’t know” is not a the Hasbara-type answer we yearn to hear from the only person in the government authorized to speak about the iPad!

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