digital.newzgeek.com » ILife

Why I Still Like iWeb

Tue, 03 Mar 2009 14:41:53 +0000

If you want a nice looking web site, iWeb is still a way to web presence. Yes, I know it’s not ‘professional’ and it can be a hassle, but still… you’re not going to get an easier program that does such nice web sites.

Last time, I wrote about reasons not to buy a Mac (even though I didn’t follow my own advice). This time I’d like to give you a good reason to buy one: iWeb. Note, however, that it wasn’t the Mac I had a problem with – it was the service (more on that below). I’m very happy with my new “Aluminum Macbook,” so far.

But as several readers not enamored of the Mac pointed out to me, there are plenty of laptops out there that can compete favorably with the Macbook on features – many models have built in webcams or backlit keyboards – as well as on processor speed, disk size, etc.

There’s a certain segment of the population that gets antsy when it see such comparisons being made (are they Apple stockholders?). But a computer is just a tool, isn’t it? You use it to get what you need done and you move on. So, the tool that does the job you need to get done in the best possible manner is the tool you should be using, regardless of the nameplate or operating system. There are good cases to be made for any computer/operating system, depending on whom you ask, like at this site (http://tinyurl.com/art68z) that compares Linux vs. Mac OS X vs. Windows Vista vs. Windows XP. They’ve all got their plusses and minuses; what’s “best” depends on what tools you need to do whatever it is you’re trying to get done.

But the Mac has one big advantage over any other system, and that’s the iLife package you get when you buy your computer (http://www.apple.com/ilife/). The package includes five applications – iPhoto (photo organizer), iMovie (movie/video production), iDVD (DVD authoring), GarageBand (music/podcast authoring), and iWeb (web site authoring). iLife (which only works on Macs) comes pre-installed on your computer out of the box (you can upgrade to the latest version for $79, a bargain in itself for a set of programs that provides so much.

From my experience, having used them and their PC equivalents, I can tell you there are acceptable Windows substitutes for iMovie, iDVD, and iPhoto. Like many Mac users, I’ve never really tried GarageBand, but it’s got a lot of fans among those who make music or produce podcasts.

Website authoring, though, is something I know – and there is no program on any platform that compares to iWeb in giving non-technical users the ability to create beautiful web sites. And even though it’s marketed as a program for the casual, home user, there are plenty of people who have used it to produce very professional looking sites to promote their businesses, books, or other commercial ventures.

With iWeb, you don’t have to know, or learn, any web markup languages in order to create a site. The whole site construction process is drag and drop, with all the commands located in a central Inspector toolbox that gives you quick access to everything you need – for text, graphics, video, audio, etc. iWeb ‘09, the latest iteration, includes several improvements over previous versions, such as allowing drag and drop widgets for Youtube videos, Google Maps and Adsense, and other add-ons that required some technical knowledge to add in the past.

Don’t get me wrong; iWeb is no Dreamweaver, but if you’re not a professional web site designer – but you do want a professional-looking web site – you’re not going to find a better deal than iWeb. There are, of course, plenty of online sites where you can mark up a web page, some of them producing very nice looking pages – such as the ones made by Google Sites (http://sites.google.com/). But they don’t give you the flexibility you get with iWeb.

There has been plenty of criticism of iWeb over the years; the HTML it produces isn’t “neat” (true), it doesn’t produce sites that can be easily read by Google web crawlers (also true), you can’t use it unless you fork over $99 a year to Apple for hosting (not true; you can host iWeb sites anywhere), the sites take too long to load (could be a problem for any site production program), you can’t easily edit a site once it’s finished (no longer the case in iWeb ‘09), and others. But there are performance/usage issues with all programs. There are solutions for all of these iWeb issues, and serious users of the program quickly learn a lot about all sorts of web authoring and hosting issues, as they work around the program’s limitations to produce a site that looks and acts the way they want.

I know that sounds like a strange idea – “working around the program’s limitations.” Why put up with any limitations – why not just use a “better” program? That, to me, is the beauty of iWeb; it lets casual users build very nice looking sites for blogs, family photo albums, etc., with little effort, but also lets more sophisticated users tweak their sites, making them look and act more “professional.” Take me, for example – a busy person who wants a nice looking web site, but doesn’t have the time or inclination to learn “deep” html, javascript, PHP, etc. Unable or unwilling to invest time in learning web authoring, I have two choices – either to use a “canned” online service that limits the way I can make my site look and the way I can use it, or to pay a professional to produce a professional site.

The first choice is clearly a non-starter – and so is the second. Not so much because of the money, but because I would want to be constantly tweaking things, improving the site incrementally. You have to work according to the web site author’s schedule, nudging, pleading, and threatening in turn, in order to get their attention. But iWeb gives me the power to produce what I want, make it look the way I want, and do with it what I want – right away, without having to delve into the esoterica of web markup languages. And the limitations in iWeb were what prompted me to break down and learn the web authoring technologies I needed in order to get what I wanted done – which I would not have even attempted without iWeb. So, it’s not just a web authoring program – iWeb is a teaching tool, too!

And as a result, I have two nice sites (http://digital.newzgeek.com and http://www.newzgeek.com) that contain an archive of articles I’ve written for the Post, that I can proudly show people who want to see what I’ve written. I wouldn’t recommend iWeb for a high-traffic commercial site that needs all the bells and whistles, but if you have a small business or project (or maybe something even bigger) and you want a web site – and you are paying a designer to build one – you can have your site, and a Mac, for almost the same money!

Regading iDigital: Here is the response to the article I wrote about my dissatisfaction with Apple service in Israel by a company spokesperson. “iDigital is the sole authorized Apple dealer in Israel, and goes out of its way to give customers superior service on all Apple products and accessories. Since the beginning of iDigital’s operations in Israel a year and a half ago, the number of users of Apple products – and especially of Macs – has grown considerably, and we attribute this increase to the efforts of iDigital, especially in the area of service. In order to ensure even better service, we have just opened a new service center in Petach Tikvah, staffed by top professionals who have been trained by Apple’s worldwide training staff.

“Customers at iDigital’s flagship store in the Ramat Aviv Mall are invited to speak to experts at the Guru Bar – our version of the Genius Bar that can be found in Apple Stores around the world. Hundreds of satisfied customers make use of the Genius Bar’s services on a daily basis. In addition, the iDigital Store sponsors daily training programs for both Mac and PC users on making the most of Apple’s “digital lifestyle,” enabling users to use their equipment to create music, movies, photos and web sites using Apple and Mac tools. In addition, we advise PC users on how to make the switch to Macs.

“Over the past year iDigital has engineered a true revolution when it comes to acquainting the Israeli public with Apple products, with an emphasis on high quality service for out customers. Today, Israelis interested in Apple products have a true home at iDigital, enabling them to adopt Apple’s “digital lifestyle” technology.

“Regarding the writer’s experience in attempting to get his Macbook repaired: We wish to make clear that we are bound by the specific procedures set in place by Apple Worldwide when users seek to service products they purchased abroad under the one-year standard, or three year extended Apple warranties. Apple Worldwide requires us to clear all requests for service with Apple Worldwide, and we are permitted to begin the repair process only upon that approval. iDigital has no say in the length of time required for this process, and we are not permitted to perform any repairs without the relevant permission. With that, iDigital works hard to prioritize service for customers once Apple Worldwide gives its authorization.”

Keeping (And Spreading) the Faith

Tue, 22 May 2007 13:38:23 +0000

Imagine getting in on the ground floor of what could be a significant technological revolution – an opportunity to change the way people look at and use technology. Sounds like a great opportunity, right? Any of us would take on such a challenge in a minute! But think again; this is no job for mere mortals.

Technology is a lot like politics – people go with what they know, fearing to tread on new ground. “My operating system, right or wrong” is the attitude many people have when it comes to trying something different. Just see what happens when you march into the boss’s office and suggest that your organization replace its expensive Microsoft Office licenses with the free to download OpenOffice suite. OO does the same thing as MS Office – if not performing better than the Microsoft product – and it’s a lot cheaper (as in free). Free vs. expensive – who wouldn’t go for a deal like that? But don’t be surprised when the boss turns you down cold. S/he’ll agree with you that there’s no logical reason not to make the jump – but still…

As tough as that battle is, it’s much harder to convince people to abandon the hardware and operating system they’ve gotten used to using over the years. Logic doesn’t always work in these cases either. Lots of PC users, for example, agree that Macs are easier and more fun to use, but they just can’t see themselves switching – at least based on the straight facts. Moving between platforms, for many people, means taking a leap of faith. And if you need to make believers out of customers, you need to be out in the field, showing them why your “way” is better than the other’s. In other words, you have to “missionize” – go from door-to-door, from heart-to-heart, selling people on why your system is superior – in the hope that that they will chuck their old ways and agree to take a chance on what you’re offering. Like you would with an unknown political candidate.

In other words, you’re not selling just a computer or an operating system – you’re selling an “experience,” a “digital lifestyle.” If you have that kind of vision, then you really have a shot at moving minds and hearts – and convincing a hesitant public that they will be doing the smart thing, the right thing, by taking a chance on what might sound, to them, like a downright radical idea.

Fortunately for Apple and the Mac-loving public in Israel, the man now responsible for convincing Israel’s almost solidly PC computer users to look at Macs as an alternative has just that vision.

It’s all about promoting a digital lifestyle, says Eran Tor, general manager of iDigital (http://www.idigital.co.il). For Tor, it’s a matter of bringing the choices to the public – once PC users see what they’re missing in the Mac, they will without question make the switch.

“We see it as our job to reach out to PC users,” he says, in order to educate them on Apple products – because, he adds, “once people see what Macs can do, they go for them – the system sells itself.”

iDigital, run by, of all people, Chemi Peres (son of you know who) took over the Apple concession from Yeda Computers several months ago. Yeda was the authorized Israeli distributor for Apple products for 25 years, and its departure from the Mac scene has not been mourned by Mac users, to put it lightly. Yeda received, at best, mixed reviews from Mac owners on service, and the idea of the company putting on a public mass demonstration of Macs in Dizengoff Center, like iDigital did last week, was all but inconceivable.

But for Tor, who is responsible for the day-to-day operations of iDigital, the show (in cooperation with the Handy computer store in the mall’s lower level) was a matter of course. The company set up an Apple-store style display, with plenty of iMacs and Macbooks on display for people to play with. Along with the hardware were product demonstrations, training sessions and open discussions of Apple and Mac products – such as how to make movies using iLife’s iMovie software (which you get free when you buy a Mac) or how to use iPhoto to maximize your digital photo collection.

“Part of our job is to reach out to the computing public, and the Dizengoff Center event was a resounding success,” Tor says. “Over 2,000 people registered for follow-up information, and we plan on reaching out to each and every one to show them how a Mac can help them.”

Tor expects to have to work at it – but the product does most of the selling. He’s got the facts down pat: “Just show iLife to anyone, at almost any age and in almost any profession, and they immediately go for it,” Tor says. “With an Intel-based Mac, you can have the best of both worlds, running Mac OS and Windows (with Parallels or Vmware virtualization software) on the same machine. And Leopard (the new Mac OS) is far superior to Vista.”

But Tor knows that facts aren’t always going to do the job. “The Dizengoff event was a template of many future events we are going to be running. We want people to see what we have to offer, to feel it. When they do, they will begin to understand that the Mac is their ‘digital friend.’ It won’t happen overnight, and we realize that. But we want them to be to see the Mac as an alternative, one they might not have known about otherwise,” he says.

Make no mistake – Tor is a businessman, and a good one, from what I know of him (he was until recently head of the Middle Eastern division of household products giant Reckitt Benckiser). But it takes a real businessman to know that sometimes it’s not just about business – it’s about vision. Part of that vision, Tor says, will be the setting up of US style-Apple Stores here in Israel, complete with Geniuses, training sessions and a whole range of Apple products not yet available here (like Apple TV). The first stores will likely be in Tel Aviv and open in the course of the coming year, but Tor wants to see stores all over the country.

“We want to give customers the same experience they would get in an Apple Store abroad, geared to local needs,” he says.

If Tor does succeed in bring Israel firmly into the Apple “loop,” there is no doubt sales will follow, as they have abroad – according to a slew of new polls (http://tinyurl.com/3xtzed), US consumers are moving to the Mac in droves. And I have no doubt that Tor knows what he is doing – the first thing he did in our interview was ask me “Do you use a Mac?” (the

answer is yes)7