Yep – they’re on the way. Discovery TV and ESPN are already on board, and about ten more players are set to begin broadcasts later this year, according to an expert in the field. And that expert, Noam Shalev of Highlight Films, is ready for the world of tomorrow with a new and better – and cheaper – way to develop content for 3D TV broadcasts. In fact, he says, his company is already working on a deal to produce a 3D TV series for a “large nature broadcaster than is going to begin 3D broadcasts. The series will be filmed underwater, showing viewers a dimension of underwater life they have never seen before,” Shalev says.

Bet you won’t think you don’t need a 3D TV when that series comes out!

While you would think that 3D technology – whether in the production of the technology or the content for broadcasts – would be an affair for Japan and Hollywood, it turns out that Israeli ingenuity has gained an important foothold in several aspects, both on the hardware, software, and even content ends -  of the coming 3D revolution. For Shalev’s Highlight Films, that foothold comes in the form of a better – and especially cheaper – way to produce 3D content.

“The rule of thumb in the industry is that the cost of 3D production is at least three times the cost of standard, 2D production,” says Shalev. “Through judicious use and unorthodox tweaking of the available tools, software and hardware, we’ve been able to reach the same professional results that large studios have, at a much higher cost.”

Shalev, who has been in the movie production business for 19 years, both inside and outside of Israel, has been working with his head of production, Aviv Peres (no relation), to develop the unique workflow that enables them to deliver 3D content for as little as half of what other major players in the field can. “We deliver by far the best quality at a price no one can touch, from what I can tell, and I know the industry well,” Shalev says. Besides the aformentioned TV series on underwater life, Shalev is also producing a full-length 3D movie on the Dead Sea – the first ever made about that body of water – which will be Israel’s entry into the New Seven Wonders of the World contest.

It’s important to note, however, that Shalev hasn’t exactly invented something new; call him a technique innovator, instead. “The cameras and software that go into making a 3D production are very complicated, and new stuff is coming out all the time,” he says. “The only way to learn how to do what we do is to work with the equipment and software.” While, in time, he expects other producers to be able to duplicate his success, Shalev says that by that time he expects to move ahead of the pack, anyway. “Filming for 3D is much different than filming for 2D, and my camera crews are top-flight, so I would imagine that it would take awhile for competitors to catch up with us.” With that, Shalev is investigating whether his production methods are patentable.

Meanwhile, Shalev has begun producing promotional films and travelogues using his methods, and response has been great, he says, with TV channels and producers around the world expressing interest. You can view some of his movies on the Highlight Films site, although, Shalev says, the standard 3D red and blue paper glasses most people will have as they watch on a small computer screen won’t do his work justice.

An Israeli company that has invented something new in the 3D arena is Elrom Studios, the people that put Hebrew subtitles at the bottom of your favorite movies and TV shows. And, says Noam Gal, Director of the Support Department in Elrom’s Development Group, the company’s already popular ELR Studio package is even more popular, thanks to the addition of support for 3D subtitles.

While there are no plans for 3D TV broadcasts in Israel anytime soon, Gal says, there are plenty of other countries that need subtitling services and software for their 3D broadcasts – and Elrom is ready with a simpler, better and cheaper solution, eliminating the problem of “sinking” subtitles in 3D content. “As the 3D image deepens, the subtitles seem to move backwards, so the viewer feels something is ‘off,’ even if they don’t know exactly what it is,” Gal says. “Our technology more precisely positions the subtitle, keeping it consistent with the video.” It may sound like a minor technical fix, but it’s actually a very significant accomplishment in the subtitle business – an accomplishment that has been generating a lot of interest, Gal says.

And if you are someone who watches TV – or uses a video or stills camera, a computer monitor, or any other device with a screen, you might as well get used to the idea of 3D, Highlight’s Shalev says. “The whole video industry is working on this, and they have invested hundreds of millions of dollars in it already. It’s not just TV,” Shalev says, “it’s the whole array of video products.” And while, for now, you really do need glasses to get the full 3D effect, within two or three years we will begin seeing the first TV sets and screens that let you experience 3D without glasses, he says. It’ll be a whole small world in – not on – the small screen, coming to a screen near you, sooner than you think!

Related articles

• Why NOW is the wrong time to buy a 3D TV (lehsys.com)
• Poll: Can You See 3D TV? (wired.com)
• Sony, Japanese Broadcasters Offer 3-D TV Series (voices.allthingsd.com)

You’d think that it would be difficult to disprove the Holocaust, what with all the documentation and testimony – but there they are, ready at the drop of a hat to “prove” that there was no way millions of Jews could have been burned in the furnaces of the death camps, because the ovens were too small and too inefficient to burn the bodies.

They have a great deal of difficulty understanding that six million Jews could be killed over the course of eight or so years. Yet you never hear them disputing the Rwandan genocide, which, had it gone on for a similar amount of time at the same rate of murder, would have claimed about 25 million victims.

But like so many other things in life, Holocaust denial – and deniers – are one of those annoyances that never seem to go away. As long as there is anti-Semitism in the world (and it’s almost always linked to anti-Zionism today), there are going to be those who will ignore the plain facts. These people can’t be – and refuse to try to be – educated.

You can’t argue with these people (although if you were going to, anything you would need to know about how to do it would be here). There is only one response appropriate for Holocaust deniers, but it’s not appropriate to discuss in a column like this.

I’m much more concerned with the normal people, Jews and non-Jews, who accept the reality and historicity of the Holocaust. For all the information, books, stories, personal testimonies and school projects, there are still many people who have only a sketchy idea of what the Jews of Europe went through during the Shoah.

According to Holocaust scholar Deborah Lipstadt, “There is tremendous ignorance about the Holocaust, people who don’t know what the Holocaust is. What I’d like to see you do is to fight ignorance. What we can do is to learn, study and remember.”

If this is true for educated adults, it’s even more accurate for kids, at the grade school, high school and even university levels. That lack of education, says Lipstadt, means there is a vacuum when it comes to knowledge about the Holocaust, and vacuums tend to get filled – one way or another. Thus, without preventive measures, Holocaust deniers get an opportunity to spread their poison.

There are several archives and compendia of Holocaust information on the Internet, but the well organized ones do not lend themselves to casual surfing (i.e. you have to know what you’re looking for), while many others give only cursory attention to many important details. What’s needed, in my opinion, is a resource that will be approachable by kids and others who are more in tune with the cyber way of doing things, enabling them to access information using a format they understand and are used to. Like a wiki.

A wiki, as most people know by now, is a collaborative effort by many people working together to build a body of information. The most famous wiki, Wikipedia, attempts to define and classify everything within the sphere of human knowledge. But there are many other wikis that deal with more limited areas of knowledge – like geography, history, TV and specific TV shows. (A partial list of public wikis can be seen here.) Wikis are also big in business and especially in schools, because they allow many users to work together on a project, creating results as well as community.

That’s why the wiki model would be my choice for recording and disseminating information about the Holocaust, especially the aspects of it that are not as well known to many people, such as life in communities in Europe before and during the war, individual and family stories and experiences, and the fate of the survivors. While many schools and organizations have done individual projects in some of these areas, there is no single compendium available for them to pool their information, to allow themselves and others to get a fuller picture of the events.

Imagine a scenario where schools from around the world would work together on wiki pages describing the experiences of Jews in Polish villages occupied by the Nazis, and their subsequent detention in ghettos and deportation to work and death camps. A page could be dedicated to each village, with descriptions of the communities, daily life before and during World War II and the fate of individuals whose stories have been told. Chances are that survivors and their children, who may have been interviewed already in the context of a class project, are scattered throughout the world.

Schools and groups working together could contribute what they know, with others filling in the gaps for a more complete picture. Eventually, you would get a rich, detailed view of life in prewar and Holocaust-era Europe, where the experience of those who were persecuted gets a perspective usually found only in books – with students and others committed to the information that they are contributing to, accessible to them using methods they can understand.

It’s also the perfect antidote to the Holocaust deniers, showing them up for the isolated nut jobs they are, instead of the “academics being persecuted for their alternative views” persona they try to cloak themselves with. Once the facts are out there in an easy to access format, using resources available to everyone, these jerks don’t have a chance. Other benefits of using a wiki can be seen here.

So what do you need to start a wiki? Not much – just some dedicated people willing to run it (and especially to make sure that only relevant information goes in), a place to host it and wiki software, like Ziwiki, which will not only let you set up a wiki, but host it as well. You could also build the framework off-line by using one of the many free wiki software packages available.

There are lots of organizations that could take this project upon themselves. One of them should, not only because the deniers need to be shouted down, but because the stories of the Holocaust need to be told – in a way that everyone can hear.