Browsing the News at Google

Hard as it is to believe, there’s news in the browser wars – and the news is not just about Google’s new browser, Chrome. Would you believe that, as far as Google is concerned, Israel is finally “on the map?”

Oh, of course the news is mostly about Google Chrome, available currently only for Windows XP/Vista and released a couple of weeks ago to a not exactly browser starved public. Even if you’re happy with your current browser choice, it’s worth a try, because it gives a refreshing take on searching. Whereas Firefox can be considered a power search program (with the extra power coming from the thousands of add-ons you can implement to squeeze productivity out of the browser), Chrome, still a beta program, is more about simplicity, with iconic representation of recent searches in new tabs, and the automatic searches (via Google, of course) of any term you type into the address bar (here known as the Omnibar).

It’s also fast, and introduces an important innovation in the world of browsers, in which each tab is treated as a separate process. This is important, according to the little comic book presentation on the Chrome home page that attempts to explain Chrome’s technological innovations (you have got to see it!), because Web pages sometimes get “stuck” on a tab (often when your browser is trying to run a poorly-behaved Java applet). By separating the processes by tab, essentially running the tabs as separate programs, you don’t have to trash all your tabs when one goes bad. For Firefox users who are often the victim of such problems, that in itself is a reason to consider using Chrome.

There was a bit of a flap when Chrome was first released, with its end user license agreement requiring you to basically agree that all the information you typed into Chrome for searches belonged to Google. The original EULA, since toned down, read “By submitting, posting or displaying the content you give Google a perpetual, irrevocable, worldwide, royalty-free, and non-exclusive license to” do whatever Google wanted with the content. That put a quick damper on Chrome download enthusiasm, prompting the company to allow that the user retains his or her own copyright to what they type into the browser.

Perhaps to make amends for this gaffe, Google announced last week that it would “anonymize” its user logs – remove information like IP addresses, etc. that could be used to identify individual users – after nine months, instead of the 18 months that had previously been its policy. Actually, if you use Gmail, Google Docs, or any of the other freebie Google services, you’re placing personal sensitive information in the trust of the company’s servers anyway – in other words, Google already knows (or can know) all about you, if they want to.

Anticipating perhaps the hesitation on the part of some to entrust even more information – this time, on what they do in their browsers, and not just what they search for if they’re using Google – Chrome includes an “incognito” mode, in which Chrome does not record information (cookies, archived pages, etc.) on sites you visit (note that this is a feature in the also still in beta Internet Explorer 8, and even Firefox, according to http://tinyurl.com/6rgk9j). As such, it is possible, according to http://tinyurl.com/6pgfu5, to run two different Gmail accounts at the same time, something that you cant’ do in any other browser. Another nice plus for Chrome users!

As I mentioned, Google doesn’t need Chrome to build a personal profile on you, if it were so inclined – it already has more than enough dope on you from Gmail. When you think of the tens of millions of people using Gmail and the billions of people in the world, and the fact that Google only has about 10,000 employees (about 20% of whom are probably out to lunch or on a coffee break at any given time), you realize that there is no way they could keep up with the minutiae of our little lives without working way overtime (which they can’t be doing, since Fortune Magazine has several times named Google as the best company to work for). Given all that, it seems highly unlikely to me that Google is running a deep cover spying operation on users, for – what purpose?

Besides, there’s no money in keeping those kinds of records. But there is lots of money in figuring out what we’re interested in spending money on. Like Gmail, Chrome is clearly another “service” by Google to help the company better hone its advertising methodology, which, as a capitalist, I have no problem with. But if you prefer to err on the side of caution, check out http://tinyurl.com/5nt9uu, which tells you how to increase your anonymity in Chrome, and http://www.imilly.com/google-cookie.htm, which tells you how to rein in Google’s cookie, the agent that hunts and gathers information on you and your surfing habits.

But, in the final analysis, a browser is just – a browser. But a new online map of every street in Israel – even if the directions part of the system isn’t ready yet – is really big news. The fact that Google Maps (so far, just the Hebrew version, at http://maps.google.com/?hl=iw) realizes that Israel actually has roads, highways, streets, and neighborhoods, is a huge step ahead, and the day when we can use the easy to use and easy on the browser Google Maps to plan road trips in Israel (as opposed to the memory draining current choices that insist on super duper flash, Activex or java to work properly) can’t be far.

Google Maps for Israel does indeed show every street in every town – and even shows every town, including those on the “other side” (of the green line), complete with parking lots and even some businesses, such as gas stations and bakeries, in the big cities. One of the charms of Google Maps, of course, is being able to search for the kind of business you want and get a listing on the map, complete with links to web pages, directions, and photos, and this clearly preliminary version of the Israel map already has some of these features for businesses in Tel Aviv. The new system came on line rather stealthily a couple of weeks ago, apparently, and replaced the previous version, where Israel was just a flat plain of land with no marked roads or highways on its map.

Currently, all the features described can be seen in the Hebrew version only, although apparently changes are coming to the English version as well, since you can see blank streets (awaiting someone to update the English map database, I guess) on the Israel map in http://maps.google.com. You can search for businesses in Hebrew already, but the information is still limited (“Pizza” results in about seven or eight entries, all in Tel Aviv). But it looks like they’re adding more businesses every day. When I checked it out, it didn’t appear that there was yet a method to add your own business in Israel, as there is in the U.S. and most of Europe, but that may have changed already. But don’t worry – soon Google Maps Israel will have all the information you need to find what you’re looking for – using the same freebie tool everyone else is using, too.